4 Tips To Get Visitors To Click
By Paul K. Gjenvick

On many sites, it's impossible to lead visitors straight to your primary goal on the home page. Getting visitors to take your most-desired action often means you have to use your home page to channel them down a certain path. You have to guide visitors through a set of choices before they can actually complete the action you want them to take.

It's true that some websites revolve around a single product or a single service, in which case, it's easier to move visitors to your primary goal immediately on the home page. However, your website may offer two or more products or services that are somewhat unrelated to each other, or that target slightly different audiences.

For example, I have a client who offers wedding planning (a service) as well as wedding invitations (products). Another client has his business divided into three major services-one each for small, medium and large businesses. A third client provides training classes for a particular piece of software, but he also offers consulting and support for that same software.