How To Maximize Your PPC Campaign
By Neal Lebar

Do you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order?

If the answer to any of the above questions is no, then you’re probably throwing away from 20% to 80% of your budget every month. This is money that you can save by tracking the conversions and associated costs of each keyword. The good news - there are several tools available that can help you track your cost, right down to the keyword.