Publishing Your First E-mail Newsletter
By Joanne Glasspoole

I’ve been an “e-publisher” for a couple of years now. Publishing an e-mail newsletter (e.g., E-zine) is a fabulous way to market your web site. But getting started takes planning, hard work and commitment.

First, you need to decide on the subject of your E-zine. The subject, ideally, should complement the subject of your web site. Next, you need to establish a schedule for sending out your publication (e.g., weekly, monthly, quarterly), and then, more importantly, you need to meet your deadlines.