Is Microsoft Going to Make Waves in Search This Year?
By Chris Crum

In a story we covered earlier this month, John Battelle accidentally typed livesearch.com into his address bar only to find a domain squatter. This of course led to speculation that Microsoft was close to rebranding its Live Search. They clearly were not too concerned about getting that domain (it's still the same a couple weeks later).

This was not the first we had heard about Live Search's possible rebranding. Back in November, it was discovered that Kumo.com was moved from the registrar to Microsoft and began pointing to an internal Microsoft test site. Kumo means "cloud" or "spider" in Japanese.

Battelle recently made a bold prediction in an exclusive interview with WebProNews (below) that "Microsoft will gain at least five points of search share in 2009, perhaps as much as 10."

There has been a lot of chatter about Microsoft and Yahoo making a deal. This would certainly help such a prediction. Microsoft saw its share rise 1.4% between December and January, boosting it from 9.8% to 11.2% according to Nielsen Online's January search share rankings for the U.S.

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