SMX West Legal: American Airlines and Google Settlement

When American Airlines sued Google over trademark policy back in 2007, the case received a lot of attention. The settlement of the two companies may have received even more notice since the terms remain confidential. Legal scholars such as Sarah Bird and Clarke Walton were drawn to this case because they were hoping to find out if trademark policy is truly a legal and viable business model.

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Google Won't Remove Pages About You
By Chris Crum

If you've been involved with the web for any significant amount of time, there is a good chance  there may be pages up somewhere that you're not thrilled about, but are out of your power to remove. Whether it is a page you made in high school or somebody else talking smack about you, you're concerned about your online reputation (as you should be) and would like to see the page removed from Google's index altogether.

Unfortunately, Google cannot be held responsible for this because as they say on the official help page for "How do I remove content from Google Search Results?" they do not own the Internet. The company says, "In order for information within Google search results to change, the information must first change on the website where it appears."

Google's Matt Cutts posted about this on his own blog after receiving countless emails from people making such requests. He was kind enough to share his response to these emails, which usually goes something like this:

Unfortunately there’s not much I can do. The page you pointed out is not spam, and pretty much the only removals (at least in the U.S., which is what I know about) that we do for legal reasons are if a court orders us.

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