Google has announced the launch of "Internet-based" advertising as a beta test for the company's partner sites and on YouTube. In other words, Google will be serving ads based on sites users visit.
Google will allow you to choose categories for ads you want to see. You can also tell them categories you don't want to see ads for. Advertisers can target ads to users based on past interactions they've had with them. Here's what Google says about three important features of Internet-Based Advertising:
- Transparency - We already clearly label most of the ads provided by Google on the AdSense partner network and on YouTube. You can click on the labels to get more information about how we serve ads, and the information we use to show you ads. This year we will expand the range of ad formats and publishers that display labels that provide a way to learn more and make choices about Google's ad serving.
- Choice - We have built a tool called Ads Preferences Manager, which lets you view, delete, or add interest categories associated with your browser so that you can receive ads that are more interesting to you.
Click to Read More
