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WebProNews Is Bound for the Big Apple for SES NY!
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Are you getting packed and ready to go to SES New York next week? If you’re not able to go, don’t worry because WebProNews has it covered for you. SES New York begins on Monday, March 23rd with SEM training and is followed by 3 days of insightful sessions and ends on Friday, March 27th with SEO training.
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Tweeting for Customer Relationship Management
By Chris Crum
Salesforce.com has added Twitter support to its Service Cloud offering, which was released earlier in the year. Salesforce breaks down what companies can expect to get out of the service:
- Search: Salesforce CRM for Twitter helps companies search through the millions of "tweets" happening on Twitter every day to find the relevant conversations - all from within the Service Cloud.
- Monitor: After identifying an appropriate "tweet," a company can capture and monitor the conversation by creating a record in the Service Cloud that tracks the original post and all subsequent replies.
- Join: Salesforce CRM for Twitter empowers enterprises to be active participants on Twitter by enabling them to funnel relevant solutions from the Service Cloud knowledge base into a Twitter post, effectively joining the conversation.
We've seen before that the biggest brands on Twitter are using the network for customer service. And we've also discussed the importance of monitoring your reputation in real time. Integrating Twitter with CRM just makes sense.
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