Google has introduced an iGoogle gadget for Insights for Search. It displays the top rising searches and top related searches on your Google home page. Users can change the settings to show results for a specific location, keyword, category, or source.
For those unfamiliar with Insights for Search , it is a set of tools that let you look at trends in search to help you apply them to your own marketing campaigns. It includes the following features:
- A world Geo Heat Map to show volume of traffic from different locations
- Ability to search trends by location, time frame or category
- News Headlines which may have impacted search volume for a specific time
- Top searches - highest searched terms by category or by region
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