LookSmart Talks SmartRotation At Ad:Tech San Francisco

Anyone interested in getting better advertising results may want to give LookSmart a glance. At Ad:Tech San Francisco, Michael Schoen, the company’s VP of Product and Technology, talked about a new tool called SmartRotation.

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Should Companies Restrict Employees Use of Facebook, Twitter?
By Chris Crum

Update: The orginal title of this article was "USA Today Publisher Restricting Employees from Using Social Networks?" USA Today called WebProNews requesting a change because it made it look like USA Today itself was discouraging social media use, which is apparently not the case.

"I can’t speak for the posting on Gannett Blog, but I can say that we at USA TODAY have been working extensively on our social networking efforts," says USA Today Communications Manager Alexandra Nicholson. "USA TODAY was the first national newspaper to offer reader comments, and we continue to expand our community tools by allowing readers to communicate with each other directly, add 'friends' through USATODAY.com and through social networking tools like Facebook Connect. Additionally USA TODAY has recently launched a series of moderated communities targeted specifically to our readers, this includes a recent MMA community launch.

Alexandra says that USA Today sees social networking as "a growing effort" on their part and one that they’re "taking on enthusiastically."

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