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SEO Still Leading Player in Business Success
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Google recently rolled out a few changes regarding Local Search and Google Maps that will help local businesses tremendously. Although local search engines provide valuable information and businesses need to utilize their ability, most users still turn to the major search engines for their answers.
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FTC Issues Restraining Order Against Yahoo, MSN
By Jason Lee Miller
On behalf of the Federal Trade Commission, a federal court issued a restraining order against Yahoo, MSN, AllTheWeb, and Altavista to prevent the search engines from allowing mortgage finance scammers to use a government URL in sponsored search results, thus representing themselves as the operator of the site.
Homeowners seeking to take advantage of President Obama’s Making Home Affordable program encountered sponsored links on the search results pages appearing to lead to the US government’s makinghomeaffordable.gov. Clicking on the links, however, redirected searchers to sites “purporting” (FTC’s word) to offer paid loan modification services. Others sought personally identifying and confidential information to sell to companies who offer refinancing.
Aside from the search engines allowing advertisers to cloak their URLs as a .gov website, the FTC did not identify specific offenders because “the defendants have cloaked their practices in the anonymity of the Internet.” The FTC is demanding the four search engines identify those who paid them to place the ads and to refuse to place paid ads containing active hyperlinks to .gov websites.
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