More than half (58%) of U.S. online consumers begin their day interacting with companies via email, compared to 20 percent who start their day on search engines and 11 percent on Facebook, according to a new study by Exact Target.
"Consumers who check email first tend to be more task-oriented, subscribe to more emails and interact with brands across email and social media to obtain deals, promotions or new product information," said Morgan Stewart, principal, ExactTarget's research and education group.
"This stands in stark contrast to people who initially check Facebook, who tend to draw firmer, more segregated boundaries and become fans of brands for entertainment purposes or to show support for a company or product."
The majority (93%) of consumers subscribe to email marketing messages while 42 percent use Facebook at least once a day, and among those, 69 percent are a fan of one or more companies.
Other key findings of the study include:
*54 percent of consumers between the ages of 18 and 24 are fans of brands on Facebook.
Click to Read More
