As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. Joanne Bradford, who recently became Yahoo!'s SVP North America Revenue and Market Development, answered a few questions about the service for WebProNews.
Chris Crum: Are there templates that support video and rich media?
Joanne Bradford: At this time My Display Ads does not support video or rich media, but they may be considered for future product releases.
CC: What Yahoo!/partner sites will users be able to display their ads on?
JB: Advertisers will be able to display their ads across Yahoo! properties and select partner sites, rather than having to make specific buys per site. Furthermore, advertisers will be able to target by site content category - i.e. Shopping, Travel, Education to name a few - across these sites.
Click to Read More
