Social networking has increasingly become more visible in the workplace, and its functionality is being leveraged by companies globally, according to a new survey from Frost & Sullivan.
A majority (80%) of respondents said they personally use Web 2.0 technologies to connect and share with friends and family while at work. More than half (54%) said they use social media for professional purposes such as connecting with colleagues, generating leads, and working on projects.
"However, despite the current hype of social sites such as Facebook and Twitter, social networking platforms are still perceived as being used only for social purposes," said Vanessa Alvarez, Industry Analyst with Frost & Sullivan's Unified Communications practice.
"Enterprises, both big and small, are still just beginning to understand the potential of Web 2.0 tools..."
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