Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising. These are self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information.
Trade Associations Groups involved are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the Council of Better Business Bureaus (BBB), and of course the Interactive Advertising Bureau (IAB).
"Consumers deserve transparency regarding the collection and use of their data for behavioral advertising purposes. I am gratified that a group of influential associations – representing a significant component of the Internet community – has responded to so many of the privacy concerns raised by my colleagues and myself,” says Federal Trade Commission (FTC) Commissioner Pamela Jones Harbour.
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